BEKATEQ Deals 2026 - to the SALE%

Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither required by law nor by contract, nor is it necessary to conclude a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other indication is given for the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server Log Files
You can visit our website without providing any information about yourself. 
Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transmitted, and the requesting provider.
Processing is based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer. 

 

Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the USA. An adequacy decision by the EU Commission exists for Canada. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

Contact

Data Controller
Contact us if you wish. The data controller is: BEKATEQ GmbH & Co. KG, Schelde-Lahn-Str. 33, 35232 Dautphetal DE, 06468216970, info@bekateq.de

Customer Contacting Us First via Email
If you contact us first for business purposes via email, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing is for the purpose of processing and responding to your contact request.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., advice on purchase interest, creating an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6(1)(b) GDPR.
If the contact is for other reasons, this data processing is based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to such processing of your personal data based on Art. 6(1)(f) GDPR for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.


Collection and Processing When Using the Contact Form
When using the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing is for the purpose of contacting you.

If the contact is for the purpose of carrying out pre-contractual measures (e.g., advice on purchase interest, creating an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6(1)(b) GDPR.
If the contact is for other reasons, this data processing is based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to such processing of your personal data based on Art. 6(1)(f) GDPR for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and Processing When Using the Revocation Button 
If you have concluded a contract through our online presence, we provide you with a revocation function (revocation button) through which you can submit your declaration of revocation immediately. 
When using the revocation function, we only collect your personal data (name, email address, information identifying the contract or part of the contract you wish to revoke, as well as the time (date and time) of sending the declaration of revocation) to the extent you provide it. The data processing is for the purpose of providing you with the legally required option to revoke your contract and properly processing your revocation. 
If the contact concerns a contract already concluded between you and us, this data processing is based on Art. 6(1)(b) GDPR. Otherwise, the data processing is based on Art. 6(1)(c) GDPR to fulfill a legal obligation to provide you with a revocation function on our online presence. 
We only use your email address to process your declaration of revocation. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use. 
 

Transfer to Third-Party Providers (Use of Plugin)
For the technical provision and management of the revocation function on our online presence, we use a third-party software solution as part of data processing on behalf of a third party
Händlerbund Legal GmbH, Kohlgartenstraße 11-13, 04315 Leipzig. The plugin allows you to submit your declaration of revocation immediately via the revocation button if you have concluded a contract with us through our website.  For this purpose, technically necessary cookies are used, and the following information is collected: encrypted session ID.

Your data may be transferred to third countries such as the USA. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). If the providers are not certified under the TADPF, the data transfer to the USA is based on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.


Your collected personal data is transferred to the servers of the third-party providers mentioned above when using the revocation function.

The processing of your personal data is for the purpose of legally fulfilling the statutory requirements for the design of the revocation function and is based on Art. 6(1)(c) GDPR. This data processing is also based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in being able to provide you with a user-friendly revocation option. In this case, you have the right to object at any time to such processing of your personal data based on Art. 6(1)(f) GDPR for reasons arising from your particular situation.
 

The use of cookies or comparable technologies is based on § 25(2) TDDDG. Further information on data protection can be found at: https://www.haendlerbund.de/de/datenschutzerklaerung

Use of WeTransfer
We use the WeTransfer service from WeTransfer B.V. (Willem Fenengastraat 19, 1096 BL Amsterdam, Netherlands; “WeTransfer”) to send files up to 2 GB in size at your request.
The use is for the purpose of transmitting large files in high quality. To this end, we pass on your email address and the file to be transmitted to WeTransfer. WeTransfer generates a download link, which is sent to you and us by email. The data is encrypted by WeTransfer during transmission and storage and can only be accessed via the download link.
Your personal data may be transferred to WeTransfer servers in the USA and temporarily stored there (partially unencrypted). An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). WeTransfer is not certified under the TADPF. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
Processing is based on Art. 6(1)(a) GDPR with your consent, provided you have expressly consented to the use of WeTransfer.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent up to the point of revocation.
Further information on data protection when using WeTransfer can be found at: https://wetransfer.com/legal/privacy.


Customer Account      Orders      

Customer Account
When opening a customer account, we collect your personal data to the extent stated therein. The data processing is for the purpose of improving your shopping experience and simplifying order processing. Processing is based on Art. 6(1)(a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent up to the point of revocation. Your customer account will then be deleted.


Collection, Processing, and Transfer of Personal Data for Orders
When placing an order, we only collect and process your personal data to the extent necessary to fulfill and process your order and to handle your requests. The provision of the data is necessary to conclude the contract. Failure to provide it will result in no contract being concluded. Processing is based on Art. 6(1)(b) GDPR and is necessary for the performance of a contract with you. 
Your data may be transferred, for example, to shipping companies, dropshipping or fulfillment providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly comply with statutory requirements. The scope of data transmission is limited to the minimum necessary.
 

Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the USA. An adequacy decision by the EU Commission exists for Canada. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

Reviews       Advertising      


Data Collection When Submitting a Comment or Review
When commenting on or reviewing an item or post, we only collect your personal data (name, email address, comment text) to the extent you provide it. Processing is for the purpose of enabling a comment or review and displaying comments or reviews. 


By submitting the comment or review, you consent to the processing of the transmitted data. Processing is based on Art. 6(1)(a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent up to the point of revocation. Your personal data will then be deleted.

When your comment or review is published, the name you provided and the email address you shared will be published.

In addition, when submitting the comment or review, your IP address is stored for the purpose of preventing misuse of the comment or review function and ensuring the security of our information technology systems. By submitting the comment or review, you consent to the processing of the transmitted data. Processing is based on Art. 6(1)(a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent up to the point of revocation. Your IP address will then be deleted.

Google Customer Reviews Review Tool
We use the Google Customer Reviews review tool from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) for our website.
After your order, we would like to ask you to review and comment on your purchase from us. For this purpose, we will contact you by email, using Google's survey opt-in module. The following information may be processed and transmitted to Google, among other things: order details (e.g., order ID, delivery country, estimated delivery date, GTIN of the ordered products) and your email address.
Your data may be transferred to the USA. An adequacy decision by the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google 
has certified itself under the TADPF and thus committed to complying with European data protection principles.
Processing is based on Art. 6(1)(a) GDPR with your consent, provided you have expressly consented to the transfer of your data and receipt of the review request. You can revoke your consent at any time with future effect, without affecting the lawfulness of the processing carried out based on the consent up to the point of revocation.
Further information on the terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html as well as at https://policies.google.com/privacy?hl=de
 
Review Reminder
After your order, we would like to ask you to review your purchase from us.
For this purpose, we use your personal data (name, email address, order information) independently of contract fulfillment to send you a review reminder by email after placing an order, provided you have expressly consented to it.
Processing is based on Art. 6(1)(a) GDPR with your consent. You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out based on the consent up to the point of revocation.

 

Use of the email address for sending newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. The processing of data is solely for the purpose of direct marketing. For this purpose, we process your email address and, if applicable, other data that you have voluntarily provided when signing up for our newsletter.
Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of the processing based on consent up to the time of withdrawal.
You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6(1)(f) GDPR on the grounds of our and your legitimate interest in preventing the re-use of your email address to send our newsletter. You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.


Use of the email address for sending direct advertising
We use your email address, which we obtained in the course of selling goods or services, to send you electronic advertising for our own goods or services, or those similar to those you have already purchased from us, unless you have objected to this use. Providing the email address is necessary to conclude the contract. Failure to provide it means that no contract can be concluded. Processing is based on Art. 6(1)(f) GDPR on the grounds of our overriding legitimate interest in direct marketing. You can object to this use of your email address at any time by notifying us. You can find the contact details for exercising your right to object in the legal notice. You can also use the link provided in the promotional email. No costs other than those for transmission according to the basic tariffs will be incurred.


Use of CleverReach
We use the service of CleverReach GmbH & Co. KG (Schafjückenweg 2, 26180 Rastede; “CleverReach”) for sending newsletters under a data processing agreement.
We pass on the information you provided when signing up for the newsletter (email address, first and last name, if applicable) to CleverReach. The processing of data is for the purpose of sending the newsletter and evaluating its performance statistically.
To evaluate newsletter campaigns, the sent newsletters contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you opened the newsletter and whether you clicked any embedded links. Through conversion tracking, we can analyze whether, for example, a purchase was made after clicking a link in the newsletter or whether you registered on our website. In this context, we collect personal data such as your IP address, browser type, device, and the time. Usage profiles can be created from this data using a pseudonym. The collected data is not used to personally identify you. The collected data is used solely for statistical evaluation to improve newsletter campaigns.
The processing of your personal data is based on Art. 6(1)(f) GDPR on the grounds of our overriding legitimate interest in a targeted, effective, and user-friendly newsletter system. You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.
Further information and Cleverreach's privacy policy can be found at: https://www.cleverreach.com/de-de/datenschutz/ as well as https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/.


Shipping service provider       Inventory management      

Disclosure of the email address to shipping companies to provide information about the shipping status
We pass on your email address to the transport company in the course of contract fulfillment, provided you have expressly consented to this during the ordering process. The disclosure is for the purpose of informing you about the shipping status via email. Processing is based on Art. 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing based on consent up to the time of withdrawal.


Use of an external inventory management system
We use an inventory management system for contract fulfillment under a data processing agreement. For this purpose, the personal data collected during the order is transmitted to

JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven
.

The processing of your personal data is for the purpose of fulfilling the contract concluded with you and is based on Art. 6(1)(b) GDPR.


Payment service provider       Credit check      

Use of Amazon Payments
We use the Amazon Payments payment service provided by Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”) on our website.
The processing of data is for the purpose of being able to offer you payment via the Amazon Payments payment service.
To integrate this payment service, Amazon Payments must collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, device location) when the website is accessed. Cookies may also be used for this purpose. Cookies enable the recognition of your browser.
The processing of your personal data is based on Art. 6(1)(f) GDPR on the grounds of our overriding legitimate interest in offering customers a variety of payment methods. You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.
By selecting and using “Amazon Payments,” the data required for payment processing is transmitted to Amazon Payments so that we can fulfill the contract with you using the selected payment method. This processing is based on Art. 6(1)(b) GDPR.
Further information on data processing when using the Amazon Payments payment service can be found in the associated privacy policy at: https://pay.amazon.com/de/help/201212490


Data collection and processing when signing up for installment payments via easyCredit
When paying by installments via easyCredit, the supplementary privacy notices for easyCredit installment payments apply.


Data collection and processing, credit check for payment by invoice via Unzer
When paying by invoice via Unzer (Unzer Invoice), personal data is transmitted to the debt collection service provider Unzer GmbH (Vangerowstraße 18, 69115 Heidelberg; "Unzer") as well as to its partners UNIVERSUM Inkasso GmbH and UNIVERSUM Payment Solution GmbH, and further processed there. The processing of data is for the purpose of offering the payment by invoice method as well as conducting the necessary risk and credit assessment. Processing is based on Art. 6(1)(f) GDPR on the grounds of our overriding legitimate interest in offering a variety of payment methods and protecting against payment defaults. You have the right to object to this processing of personal data affecting you based on Art. 6(1)(f) GDPR at any time by notifying us. For the purpose of conducting its own credit check, Unzer transmits data to credit reporting agencies (Auskunfteien) and receives information from them, as well as, if applicable, credit information based on mathematical-statistical methods, which include address data among other things in their calculation.
These credit reporting agencies may include the following – exemplary, but not exhaustively – agencies:

  • Schufa Holding AG,
  • CRIF Bürgel GmbH,
  • Arvato Infoscore GmbH, 
  • Universum Business GmbH,
  • Bisnode D & Austria GmbH.

The provision of data is necessary to conclude the contract using your desired payment method. Failure to provide it means that the contract cannot be concluded using your selected payment method.

Use of Klarna payment options
We use the payment service provided by Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna so that we can fulfill the contract with you using the selected payment method. This processing is based on Art. 6(1)(b) GDPR.

Cookies may be stored, enabling the recognition of your browser. The data processing that takes place thereby is based on Art. 6(1)(f) GDPR on the grounds of our overriding legitimate interest in offering customers a variety of payment methods. You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.
 
“Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, or instant bank transfer), “Financing” (installment payments)
For individual payment methods such as “Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, or instant bank transfer), “Financing” (installment payments), Klarna reserves the right, if applicable, to obtain a credit check based on mathematical-statistical methods using credit reporting agencies.
For this purpose,  Klarna  transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address, and data related to the order, to a credit reporting agency for the purpose of identity and credit verification, and uses the received information regarding the statistical probability of a payment default to make a balanced decision on whether to establish, conduct, or terminate the contractual relationship. The credit check may include probability values (score values) calculated based on scientifically recognized mathematical-statistical methods, which include address data among other things in their calculation. Your legitimate interests will be taken into account in accordance with legal provisions. The processing of data is for the purpose of conducting a credit check to initiate a contract. Processing is based on Art. 6(1)(f) GDPR on the grounds of our overriding legitimate interest in protecting against payment defaults when Klarna  provides the funds in advance. You have the right to object to this processing of personal data affecting you based on Art. 6(1)(f) GDPR at any time by notifying Klarna. The provision of data is necessary to conclude the contract using your desired payment method. Failure to provide it means that the contract cannot be concluded using your selected payment method.
Further information, in particular regarding which credit reporting agencies Klarna passes on your personal data to, can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies.
 
General information about Klarna can be found at: https://www.klarna.com/de/. Your personal details are handled by Klarna in accordance with applicable data protection regulations and according to the information in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.
 

Cookies

Our website uses cookies. Cookies are small text files that are stored in the user's internet browser or by the internet browser on the user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the unique identification of the browser when the website is accessed again.
 
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Previously stored cookies can be deleted at any time. However, we point out that you may not be able to use all the functions of this website to their full extent.
 
At the links below, you can find out how you can manage cookies in the most important browsers (including disabling them):
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
 
Technically Necessary Cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after you change pages.
 
The use of cookies or comparable technologies is based on Section 25(2) TDDDG. The processing of your personal data is based on Art. 6(1)(f) GDPR on the grounds of our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.
 

Use of “EU Cookie Policy Pro + Automatic Cookie Detection”
We use the “EU Cookie Policy Pro + Automatic Cookie Detection” consent management tool from ACRIS E-Commerce GmbH (Am Pfenningberg 60, 4040 Linz, Austria; “ACRIS”) on our website.
The tool allows you to grant consent to data processing on the website, in particular the setting of cookies, and to exercise your right to withdraw consent already given. The purpose of the data processing is to obtain and document the necessary consents to data processing and thus comply with legal obligations.
Cookies may be used for this purpose. Your IP address will be collected and transmitted to ACRIS, in addition to general user data. This data will not be disclosed to any other third parties.
The data processing is carried out to fulfill a legal obligation pursuant to Art. 6(1)(c) GDPR.
Further information on Acris’s privacy policy can be found at: https://www.acris.at/datenschutz



Analysis      Advertising tracking      Communication     


Use of Google Analytics 4
We use the Google Analytics web analysis service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The purpose of the data processing is to analyze this website and its visitors, as well as for marketing and advertising purposes. To this end, Google will use the information collected on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity, and provide the website operator with additional services related to website and internet use. 
The following information may be collected, among other data: IP address, date and time of the page visit, click path, information about the browser and device you use, pages visited, referrer URL (the website through which you accessed our website), location data, and purchasing activity. Google may combine your data with other data, such as your search history, personal accounts, usage data from other devices, and any other data Google has about you.

Google will first shorten the IP address within the member states of the European Union or other countries covered by the Agreement on the European Economic Area.

Your personal data will be processed with your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing based on consent up to the time of withdrawal.

The information generated about your use of this website will generally be transferred to and stored on a Google server in the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to complying with European data protection principles.Both Google and US government authorities have access to your data.

Further information on the terms of use and privacy policy can be found at https://policies.google.com/technologies/partner-sites at https://policies.google.com/privacy?hl=de&gl=de and at https://business.safety.google/privacy/.

Use of Shopify Analytics
We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 
2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; “Shopify”) on our website under a data processing agreement. Shopify is a company affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The purpose of the data processing is to analyze this website and its visitors. Data is stored for marketing and optimization purposes and provided in reports, analyses, and statistics. The following device information, among other data, is collected and processed: information about the web browser, IP address, time zone, and some of the cookies installed on your device. When you navigate the website, information is also collected about the websites or products you visit, the referrer URL (the website through which you accessed our website), and how you interact with the website. Technologies such as cookies, as well as web beacons, tags, and pixels (electronic files used to collect information about how you navigate the website), are used for this purpose.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the European Commission exists for Canada. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the European Commission’s standard contractual clauses.
The use of cookies or similar technologies is based on your consent pursuant to § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. Your personal data will be processed with your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing based on consent up to the time of withdrawal.
Further information on Shopify’s privacy policy can be found at https://www.shopify.com/de/legal/datenschutz, information on the data processing agreement at https://www.shopify.com/de/legal/dpa, and information on the cookies used at https://www.shopify.com/de/legal/cookies.


Use of Google Ads Conversion Tracking
We use the “Google Ads” online advertising program on our website and conversion tracking (visit action tracking) within this framework. Google Conversion Tracking is an analysis service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, contain no personal data, and thus are not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, it is not possible to track cookies across the websites of Ads customers.
The information collected with the help of the conversion cookie is used to create conversion statistics. This allows us to learn the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag. However, we do not receive any information that would allow users to be personally identified. 
 
Your data may be transferred to Google LLC servers in the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to § 25(1) sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. Your personal data will be processed with your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing based on consent up to the time of withdrawal.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/ or https://business.safety.google/privacy/

 

Use of Google AdSense
We use the AdSense feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The purpose of the data processing is to rent advertising space on the website and to address the visitors of the website with targeted, interest-based advertising on it. Using this feature, personalized, interest-based ads from the Google Display Network are shown to the visitors of the website. In doing so, Google uses cookies that enable an analysis of your use of the website. The information created by the cookie about your use of this website is generally transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google 
has certified itself under the TADPF and thus committed to complying with European data protection principles. Google may transfer this information to third parties if this is required by law or insofar as third parties process this data on behalf of Google. Google will in no case link your IP address with other data from Google.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 of the TDDDG in conjunction with Art. 6(1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until revocation.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ , https://www.google.de/policies/privacy/ and https://business.safety.google/privacy/


Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag. However, personal identification of these users is not possible thereby. Microsoft Advertising uses technologies such as cookies and counting pixels that enable an analysis of your use of the website. When clicking on an ad placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to this page. In doing so, the following information can be collected, among others: IP address, identifiers (identifiers) assigned by Microsoft, information about the browser you use and the device you use, referrer URL (website through which you accessed our website), URL of our website.
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft 
has certified itself under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 of the TDDDG in conjunction with Art. 6(1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until revocation.
Further information on data protection and the cookies used by Microsoft can be found here.


Use of the tawk.to live chat system
We use the live chat system of tawk.to inc. (187 East Warm Springs Rd, SB298, Las Vegas, NV 89119, USA, “tawk.to”) on our website.
The data processing serves the purpose of communication between you and us as the provider. In doing so, anonymized data are processed for the operation of the system as well as for web analysis purposes. User profiles can be created under a pseudonym from this data, whereby cookies can be used. The cookies enable the recognition of the internet browser.
The collected data are not used to personally identify the visitor of this website without the separately given consent of the data subject.
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). tawk.to has certified itself under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 of the TDDDG in conjunction with Art. 6(1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until revocation.



Plug-ins and other items

Use of social plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing taking place thereby serves the purpose of optimizing advertising for our products.
When integrating social plug-ins, a connection is established between your computer and the servers of the social network providers, and the plug-in is displayed on the page by communicating with your browser, provided you have expressly agreed to it. In doing so, both your IP address and the information about which of our pages you visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for users who are not registered or not logged in. If you are simultaneously connected to one or more of your social network accounts, the collected information can also be assigned to your respective profiles. When using the plug-in functions (e.g. by clicking the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25(1) sentence 1 of the TDDDG in conjunction with Art. 6(1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6(1) lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until revocation.
The social networks listed below are integrated on our website via a social plug-in. Further information on the scope and purpose of the collection and use of data as well as about your respective rights and options to protect your privacy can be found in the linked privacy notices of the providers.


Facebook by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are jointly responsible for the collection of your data taking place during the integration of the service and the transmission of this data to Facebook. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Accordingly, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, as well as for compliance with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects our obligations according to the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the data subject rights according to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects the obligations of Meta Platforms Ireland according to the agreement on joint processing.
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta 
has certified itself under the TADPF and thus committed to complying with European data protection principles.
Further information on the collection and use of data by Facebook, about your respective rights and options to protect your privacy can be found in the privacy notices of Facebook at https://www.facebook.com/about/privacy/.

 
Instagram by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://help.instagram.com/155833707900388
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta 
has certified itself under the TADPF and thus committed to complying with European data protection principles.


Use of social plug-ins via “Shariff”
We use social network plug-ins on our website. To ensure you retain control over your data, we use the privacy-safe “Shariff” buttons.
No links to the social networks’ servers are established and no data is transmitted without your express consent.
“Shariff” was developed by the specialists behind the computer magazine c’t. It enables greater privacy online and replaces the usual “Share” buttons provided by social networks. More information about the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click the buttons, a pop-up window appears in which you can log in to the respective provider using your data. A direct connection to the social networks is only established after you have actively logged in.
By logging in, you consent to your data being transmitted to the respective social media provider. This includes, among other things, the transmission of both your IP address and information about which of our pages you have visited. If you are simultaneously logged into one or more of your social network accounts, the collected information will also be associated with your corresponding profiles. You can only prevent this association by logging out of your social media accounts before visiting our website and activating the buttons. The social networks listed below are integrated via the “Shariff” function.
More detailed information about the scope and purpose of the collection and use of data, as well as about your rights and options for protecting your privacy in this regard, can be found in the linked privacy notices of the providers.


Facebook by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php
Your data may be transmitted to the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Meta 
has certified itself under the TADPF and thus committed to complying with European data protection principles.

Instagram by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland) https://help.instagram.com/155833707900388.
Your data may be transmitted to the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Meta 
has certified itself under the TADPF and thus committed to complying with European data protection principles.

Use of Google reCAPTCHA
We use the reCAPTCHA service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website under a data processing agreement. The query is used to distinguish between input provided by a human and automated, machine processing. To this end, your input is transmitted to Google and further processed there. In addition, your IP address and any other data required by Google for the reCAPTCHA service are also transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to Google LLC servers in the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or comparable technologies is subject to your consent and based on Section 25(1) Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is subject to your consent and based on Article 6(1)(a) of the GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing based on consent up to the time of revocation.


Use of YouTube
We use the YouTube video embedding function provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays YouTube-hosted videos in an iFrame on the website. The “Enhanced Privacy Mode” option is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). YouTube 
has certified itself under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or comparable technologies is subject to your consent and based on Section 25(1) Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is subject to your consent and based on Article 6(1)(a) of the GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing based on consent up to the time of revocation.
More detailed information about the collection and use of data by YouTube and Google, as well as about your rights and options for protecting your privacy in this regard, can be found in YouTube’s privacy notices at https://www.youtube.com/t/privacy.


Use of Google Fonts
We use Google Fonts provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing is used to display fonts consistently on our website. To load the fonts, a connection to Google servers is established when the page is loaded. Cookies may be used in this process. This includes the processing and transmission of your IP address and information about the browser you are using to Google. This data is not linked to your Google account.

Your data may be transmitted to the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or comparable technologies is subject to your consent and based on Section 25(1) Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is subject to your consent and based on Article 6(1)(a) of the GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing based on consent up to the time of revocation.
More detailed information about data processing and data protection can be found at https://www.google.de/intl/de/policies/ as well as at https://developers.google.com/fonts/faq.

Use of FontAwesome 
We use Font Awesome by Fonticons Inc. (307 S Main St., Suite 202, Bentonville, AR, 72712-9214 USA “Font Awesome”) on our website. The data processing is used to display fonts and icons consistently on our website. To load the fonts, a connection to FontAwesome servers is established when the page is loaded. 
Cookies may be used in this process. This includes the processing and transmission of your IP address and information about the browser you are using to Font Awesome. Your data may be transmitted to third countries, such as the USA. An adequacy decision by the European Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Font Awesome is not certified under the TADPF.
The use of cookies or comparable technologies is subject to your consent and based on Section 25(1) Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is subject to your consent and based on Article 6(1)(a) of the GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing based on consent up to the time of revocation. 
More detailed information about data processing and data protection can be found at https://fontawesome.com/privacy as well as at https://fontawesome.com/support.
 

Data Subject Rights and Retention Period

Retention Period
After the contract has been fully executed, the data will initially be stored for the duration of the warranty period. It will then be stored in accordance with statutory retention periods, particularly those under tax and commercial law, and deleted after the expiry of this period, unless you have consented to further processing and use.


Rights of the Data Subject
Subject to the statutory requirements, you have the following rights under Articles 15 to 20 of the GDPR: the right of access, the right to rectification, the right to erasure, the right to restriction of processing, and the right to data portability.
In addition, under Article 21(1) of the GDPR, you have the right to object to processing based on Article 6(1)(f) of the GDPR, as well as to processing for direct marketing purposes.


Right to Complain to the Supervisory Authority
Under Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is unlawful.


You may lodge a complaint, among others, with the supervisory authority responsible for us, which can be contacted using the following contact details:

Hessian Commissioner for Data Protection and Freedom of Information
Post Office Box 3163
65021 Wiesbaden
Tel.: +49 611 14080
Fax: +49 611 1408900 or +49 611 1408901
Email: poststelle@datenschutz.hessen.de


Right to Object
If the personal data processing listed here is based on our legitimate interest under Article 6(1)(f) of the GDPR, you have the right, for reasons arising from your particular situation, to object to such processing at any time with effect for the future.
Once you have objected, the processing of the data concerned will cease, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.


If personal data is processed for direct marketing purposes, you can object to such processing at any time by notifying us. Once you have objected, we will cease the processing of the data concerned for direct marketing purposes.